New data shows claims that plant-based meat labels are misleading consumers are unfounded. The analysis was released today by independent think tank, Food Frontier, as submissions to a senate inquiry into the ‘definitions of meat and other animal products’ close this week. More than 250 plant-based meat alternative products available in Australian supermarkets were included in the analysis. It found all front-of-pack labels use at least one term to clearly show they are free of meat.